The project consisted of creating a signage system for the AUB Art Gallery. Accordingly, we decided to create a 3D typographic signage. The signage was white like the walls of the museum. We wanted to play on the idea of white on white, of something that is there but at the same time not noticed, just like the paintings, which were not noticed before they were displayed in the gallery. The work was featured in the JTart Publishing & Media Group’s book entitled “Signage and Wayfinding System Design”.

In collaboration with | Salwa Faour | Nadia Deghayli | Nadine Razzouk | Nabil Shehade.

[May 2012]